The man in the mirror
Men are spending time and money on looking good - with 53 per cent admitting to beginning a diet since January 2008.
Two in five men said that they just wanted to get healthier, but one in ten males were trying to look good for their holidays or had a deadline.
However, just like women's dietary weaknesses, 47 per cent of men admitted to eating crisps regularly as a snack, often on the way to work, and 43 per cent said that they snacked on chocolatey foods.
Shaun Matisonn, chief executive officer at PruHealth, said: "It's encouraging to see a rise in the amount of men committing to getting fit and healthy.
"Obesity is on the rise among adults and children, so it's becoming increasingly important to make the effort to stay in shape. There may be temptations along the way, but there are easy ways to incorporate a little more exercise into your daily routine, such as getting off the tube or bus a stop earlier and walking, or cutting down on unhealthy snacks, which can also help save a bit of money."
It appears, however, that there is one way in which men could save even more money and weight-gain. The average man spends £1,144 each year on alcohol and post-drink snacks, with one in five regularly snacking on fried foods, such as kebabs and takeaways - more than double the amount of women who are tempted (8 per cent).
June 10th 2008
- Cosy up to the government
- A pension worth less than minimum wage?
- Mortgage worries and house price falls - enough to turn you to drink
- You're (hoping to be) fired
- Scared of the switch
- Debt can exacerbate depression
- Keeping hold of the receipts
- Know-it-all teens may not be as "clued-in" as they think
- Pay for 25 years - and it is still not your house
- Still a home owner - with a little help
- The style to which I am already accustomed
- I'm going to work - I may be sometime
- Please Sir, can I have some more?
- How inflation is deflating savings
- More women contributing to pensions
- Spouses will talk about, not listen to, financial advice