'Not average' homes need a variety of insurance options
Posted on July 18th 2008
A new report has found that a large proportion of British households do not believe that they are average.
Legal and General home insurance found that 70 per cent of households say that they do not conform to the 'traditional average household stereotype'.
Garry Skelton, managing director for Legal & General's insurance business, said: "We hear every day about 'average' - the 'average salary', 'average house prices', 'the average person' but the report has established that there is no longer an average household - we are all individual."
This could mean that a wide range of different home insurance policies are needed for households with differing requirements.
Mr Skelton said that the research was commissioned to uncover the fact that British households were becoming more individual.
"Brits' varied lifestyles are changing and, as a result, so is the use of our homes and this is having an impact on Brits' household insurance needs," he explained.