Home insurance websites offering best service

Posted on July 25^th 2008

New research released today (July 25th) has revealed that consumers feel most comfortable buying home insurance from online resources.

The survey, conducted by customer experience benchmarking company Global Reviews, found that 53 per cent of people research their home insurance policy using the internet.

This figure was the highest recorded, with credit card, savings and personal loan provider websites all failing to attract such a percentage of consumers.

In addition, the study also found that 47 per cent of respondents are extremely likely to make an online home insurance purchase in the future.

Adam Goodvach, global director for the firm, said: "Customers are increasingly going online to research and buy financial products.

"In this online world, where competitors are only a click away, customers that do not find what they are looking for will vote with their feet."

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